A new brand built on calm energy, inner balance and natural longevity.
Vivanta is a new brand in the world of holistic wellness and longevity. Coming from a place where the rhythm of nature and the needs of modern life come into harmony. The brand offers high-quality herbal extract. Innovation based on years of scientific knowledge and entrepreneurial experience. The product supports the mind, body, and spirit – all natural and with real care. But Vivanta is more than a wellness product.
It’s a mindset. A quiet reminder to a mindful act. Time for personal care. Appeal to reconnect with nature. And what matters in life.
Project Context
The brand was born from a vision for longevity and the desire to maintain quality of life through age. The ambition was clear. Creating something that feels natural. Energizing. Grounding. Balancing. Herbal. The opposite of aggressive or clinical over-promising.
The client’s need wasn’t about packaging or naming. It was about designing a feeling. Emotion that resonates with people who value self-care. Who seek an active life into older age. Who look for products that support a natural sense of harmony. A brand that doesn’t shout or promise miracles, but builds trust and calm energy in a modern way.
Our Role
At Design Studio 11, we approached the project with strategy-first thinking. From naming and positioning. From every visual and verbal element. The task was to create a brand that feels whole. Not beautiful or “medical,” but meaningful. Proposition ready to meet the growing market needs for real, trustworthy wellness solutions.
Strategy
This section is our guiding compass, the framework that defines who we are and what we stand for. These ideas form the foundation of our brand, grounding us in our purpose while inspiring growth and creativity. By staying true to these central tenets, we ensure consistency and clarity in our identity, shaping all future decisions and actions.
A brand built to nurture longevity – with clarity, empathy and natural intelligence.
A brand built to nurture longevity. With clarity, empathy and natural intelligence. Vivanta is for people who want active live and graceful ageing. For those who search for effective wellness solutions, not drawn to extremes or passing trends. Instead, they follow a consistent, mindful approach to their health. Products grounded in science and aligned with nature. Expressed with calm energy. Striking balance.
At the heart of the brand strategy lies a simple belief:
The body and mind thrive when treated with natural products and pure herbs.
Vivanta speaks to people who want to preserve their energy, embrace wellness as a daily ritual of care.And not an emergency fix.
Positioning statement
We positioned Vivanta as a herbal product that is supporting the energy and longevity by active choice of pure herbal products, not by overpromising and medical sounds of the supplement world. Instead, we built a tone of voice and design system that communicates balance, evokes energy coming from natural sources and has active modern appeal.
Brand Idea / Essence
“Naturally Fresher.”
Vivanta's brand idea is to adopt a "Naturally Fresher" approach to life. Full of energy life and healthy aging are a conscious act of self-care, accessible to everyone.
Brand Values
Balance – in every layer of the brand: visual, verbal, functional
Clarity – clean, confident communication and differentiated experience
Care – empathy in design, formulation, and modern brand presence
Calm energy – built with consistency of use, based on nature and science and undeniable benefits
Logo
The logo is the primary representation of Vivanta, clearly conveying our brand name and identity to the world. It reflects the essence of our brand - conscious care for graceful longevity and natural energy - while creating an immediate visual connection. As a key element in our visual identity, the logo consistently communicates our dedication to natural & herbal sources and calm & balanced aesthetics in all applications.
A symbol of balance, calm and natural energy source.
The logo is the primary representation of Vivanta. It conveys our brand name and identity to the world. And reflects the essence of our brand - conscious care for graceful longevity and natural energy. While creating an immediate visual connection.
As a key element in our visual identity, the logo communicates our dedication to natural & herbal sources. A calm & balanced aesthetics in all its' applications.
The Vivanta logo icon feels soft and confident, refined and grounded . It is a visual expression of the brand’s inner calm and natural strength. It avoids sterile, medical tropes and instead brings a quiet sense of life, care and balance. Rounded contours and open counters create a sense of sun, air and softness. All echoing the breath, the body and a peaceful state of mind.
At the heart of the logo lies a typographic wordmark – timeless and elegant, yet approachable. Crafted letterforms reflect the brand’s values. The humanist serif connects timeless aesthetics with a sense of trust, tradition and modernity.
Inverted logo
The result - a timeless mark. Resonance of the brand’s philosophy. Natural energy, pairing with both the brand name and its claim when needed.
Typography
Heading 1
Raleway Bold 64
Heading 2
Body copy
Raleway Medium 32
Akrobat regular 18
Secondary text
Akrobat medium 14
A voice that speaks with clarity and modern confidence
Vivanta typography is built on a carefully selected duo of fonts that express contemporary character, accessibility and aesthetic precision. Our main fonts – Raleway and Akrobat – work in synergy, creating visual rhythm and clarity in communication
Main font: Raleway
Raleway is an elegant, geometric sans-serif font with wide spacing and a strong shape. It adds lightness and sophistication to titles and main messages.
Used for titles, subheadings, main navigation.
Suitable weights: Bold (700), Medium (600-500),
Features Bulgarian Cyrillic, which guarantees full visual compatibility with localized content
Text font: Acrobat
Acrobat is a modern, condensed sans-serif font with a strong presence at a smaller size.
It is used for body copy, information elements, labels, buttons, technical descriptions and etc.
Suitable weights: Regular (400), Medium (500)
Also supports Bulgarian Cyrillic, which ensures consistency and integrity in bilingual communication
Colour
The brand was born from a vision for longevity and the desire to maintain quality of life through age. The ambition was clear. Creating something that feels natural. Energizing. Grounding. Balancing. Herbal. The opposite of aggressive or clinical over-promising.
The client’s need wasn’t about packaging or naming. It was about designing a feeling. Emotion that resonates with people who value self-care. Who seek an active life into older age. Who look for products that support a natural sense of harmony. A brand that doesn’t shout or promise miracles, but builds trust and calm energy in a modern way.
Iconography
Our crafted icons are simple, recognizable, and aligned with our branding philosophy. Clean lines with rounded corners. Straightforward visual metaphors, ensuring they complement our logo. Reflecting the brand’s spirit of balance and natural energy.
Herbs icons
Icons system based on the logo design, reference to the wild herbs. Aleken by the sunrise. To be used for strong brand presence , on places such as marketing materials, product labels, and key messaging points.
Morning icons
Our sunrise icons inspired by Vivanta drinking ritual. Early morning. Herbal extract mixed with water. A quite moment. A great way to meet the rising sun. We use them to communicate our drinking ritual. Whenever needed. Visually. Metaphorically. Energetically.
Grid
Consistency is key to creating a cohesive and inviting layout. The chosen grid structure reflects the desired aesthetic and harmony across all materials. At Vivanta, our basic grid follows a modular approach, using divisions of 2, 4, 8, or 16 columns to bring balance and clarity to our designs. For more intricate compositions, columns can be incorporated as needed. Ensuring our visual communication remains elegant and consistent.
Our
Drinking
Ritual
Start your morning with a soothing blend of herbs and hot water to rejuvenate your body and mind. This simple ritual helps detoxify your system, improve digestion, and boost hydration. Packed with natural antioxidants and calming properties, herbal drinks promote overall wellness, reduce stress, and enhance mental clarity for the day ahead. Incorporating this mindful habit into your morning routine can pave the way for lasting energy and vitality, setting a positive tone for the hours to come.
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Recommended daily intake
Take 20 ml of Vivanta in 200 ml of warm water (37°C) in the morning on an empty stomach. If desired, add freshly squeezed lemon juice. After taking, avoid consuming any food or drink for at least 30 minutes, then continue with your normal daily routine.
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Aplications
The Vivanta branding is rich, adaptable and flexible. Below, you’ll find ideas and real-life examples of how our brand messaging and design come to life across various channels, including print, social media, and events. These examples illustrate the versatility of our branding system and its ability to create meaningful connections across different mediums.
Social media
